The Ultimate CES 2024 Guide To The Hottest Parties, Panels And Robots
- Priscilla Nakane
- Dec 9, 2023
- 4 min read
by Martine Paris via Forbes
Cruise the home of the future, chat with a refrigerator, play ping pong with a robot, enjoy autonomous rides and party with Ludacris. The world’s most exciting technology show is gearing up to descend on Las Vegas, the week of January 7, with more than 130,000 attendees and 2.3 million net square feet of exhibition space to explore.
Whimsical visions of color-changing cars and self-driving strollers stole the show at CES 2023, but loftier goals abound for CES 2024 with AI attempting to tackle sustainability challenges including clean air, water and food amid a growing labor shortage, wellness for an aging population, and battery range for the electrification of everything.
Now in its 100th year since first launching as a radio conference, CES has become a showcase of global innovation across dozens of industries. The event is massive. If you’re planning on going, you’re going to need this guide.
Tech East
Tech East is located at the Las Vegas Convention Center (LVCC) and showcases smart home, cars and more. If you’re taking the free shuttle, you’re likely to arrive at Central Plaza where you will be greeted with glee by Google which often has thrilling activations like Disney-style rides, bouncy slides and carnival games with prizes. Others in the space for 2024 include Walmart, Kia, Shift Robotics, maker of Moonwalker skate shoes, and Xing Mobility, maker of Miss R. the electric supercar. Expect a party scene.
Central Hall is where the biggest exhibitors dazzle. These include LG (16008), Bosch (17207), Panasonic (17609), Canon (17629), Samsung (19608, 19638) and Sony (21800, 23015, 23024). Other fun booths include Razer (15054), Stern Pinball (16254), Bandai Namco (16845), Sharp (17229), RCA (17236), Hisense (18217), TCL (18708), Nikon (18724) and Harman (19629). Central Hall booths are 15000-23999 and as you exit, you’ll head through the Grand Lobby to get to North Hall.
North Hall is an interesting mix of healthtech demos and agencies. Exhibitors include: Noom (8062), Stopfakes.gov (8004), MassRobotics (8374), Invoxia (8463), Resmed (8525a), Withings (8637), Abbott Labs (8713), Roborock (9029), NSA (9553), Prelaunch (9577), TSA (9671), HERE (10147), LeddarTech (11014) and Hologram (11070). North Hall booths are 8000-11999 and you’ll find conference rooms N101-N120 on Level 1 and N201-249, N250-N264 on Level 2. If you’re looking to continue on to West Hall, before entering Westgate (Booths 300-2999) turn left.
West Hall is where everything moves: cars, boats, scooters, RVs, flying taxis—typically all-electric and autonomous. Exhibitors include NODAR (3152), Garmin (3519), Kia (4240), Bridgestone (4465), Mobileye (4600), Qualcomm (4901), Goodyear (4917), Mercedes-Benz (4941), Hyundai (5501), Hyundai Mobis (5216), Horwin (5240), WeRide (5477), Indy Autonomous Challenge (5901), Luminar (5917), Brunswick (6117), Innoviz (6252), Blink Charging (6275), VinFast (6417), Innovusion (7001), Pebble Mobility (7023) and Bmmpr (7029) and Zoox (7228). Mercedes has demos is in Diamond Lot outside and Mobileye and Luminar are in West Plaza. West Hall booths include 3000-7999, and the Media Room is on Level 2 in W212.
South Hall is closed for 2024 but the connector leads from Central Hall to the outside Bronze, Platinum and Silver Lots where BMW and other cars are, and is adjacent to the Renaissance Hotel. The building also has meeting rooms S219-S233.
Tech West
Tech West is located Center Strip at the Venetian and is home to the Epcot of CES—Eureka Park—a wonderland of startup pavilions from around the world. It’s also where the keynotes are held. You’ll want to schedule a day here.
Level 1 Hall G Booths 60000-63999 is where Eureka Park comes alive with robots mixing with dignitaries from across the globe hawking their wares amid boozy treats. Here exhibitors include Owlet Bikes (60435), Ilume (60459), Gluxkind (60461), IKI (60801), Kepler Exploration Robotics (60840), Chef AI (61044), Leafi (61238), India Economic Development (61261), UNLV (61435), Israel Pavilion (61701), Hyundai/Kia (62056), Italian Trade (62000, 62201), Sense Glove (62100), Japan J-Startup (62801), Helper Robotics (62919), Korea Pavilion KOTRA (63301, 63519, 63600), Taiwan Tech Area (62700, 62901), US Navy (60516) and Woosh Air (61234). Conference rooms on this level included Galileo 901-1007, Marco Polo 701-807 and Casanova 501-607 and there are additional booths 73000-75999.
Level 2 Halls A-D Booths 50000-54999 is the main exhibition floor and where celebrities like Dr. Oz through Jillian Michaels often make appearances. Focused on lifestyle and wellness, exhibitors include Hyundai (51266), Photon Sail Technologies (52544), Kohler (52817), Duracell (53555), AARP AgeTech (Intuition Robotics, Freestyle 53623, 54223), Ambient Photonics (53755) and Lifespan Fitness (54703). The CES Innovation Showcase Awards can be found in Booth 56332. Media Room is in the Venetian Ballroom. Rooms on this level include Bellini 2001-2106 (MeetKai 2003), Titian 2201-2306, Veronese 2401-2506 and Bassano 2601-2806.
Level 3 is where Lido 3001-3106, Murano 3201-3306, San Polo 3401-3506, and Toscana 3601-3806 rooms are located.
Level 4 is where Delfino 4001-4106, Lando 4201-4306, Marcello 4401-4506 and Zeno 4601-4806 rooms are located.
Level 5 is the Palazzo Ballroom where the CES Keynotes are held.
Tech South
Across the street is Tech South at the Aria Hotel which is home of C Space, where Hollywood comes to talk about trends in streaming content and technology. Most of the sessions are in the Joshua rooms on Level 1 East and there appears to be a badge pickup location on Level 2 near the Mariposa Ballroom Storytellers Stage. Primrose Ballroom and Verandas is on Level 3.
For the full list and article, please visit Forbes.com, and follow Martine Paris here.