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Beauty Tech Takes Center Stage at CES 2025



The Consumer Electronics Show (CES) 2025 is poised to captivate the world with its innovative breakthroughs, and this year, beauty technology is emerging as one of the most significant highlights at the Las Vegas conference. Following L’Oréal CEO Nicolas Hieronimus's groundbreaking keynote at CES 2024—the first-ever from a beauty company—the industry has embraced cutting-edge technologies like AI, AR, and IoT to transform personal care. After all, beauty tech isn’t just about convenience; it’s fostering personalization, inclusivity, and empowerment, especially for female consumers, and CTA (Consumer Technology Association) has taken note.


As CES 2025 approaches, five beauty tech giants are positioned to lead the charge, showcasing innovations that will reshape how we approach beauty and wellness.


1. L’Oréal: Pioneering Personalized Beauty

Presentation of New Technologies by L'Oreal Group - photo credit: Ruby Bird + Yasmina BEDDOU

L’Oréal has set the bar for beauty tech, combining science and technology to elevate personal care. From AI-powered skincare diagnostics to customized makeup solutions, the beauty giant continues to break new ground. At CES 2025, L’Oréal is expected to showcase:

  • Next-generation AI tools for skin analysis and product recommendations

  • Sustainability-focused innovations, such as refillable devices

  • Inclusive beauty solutions addressing diverse skin tones and needs


  1. Procter & Gamble (P&G) Beauty: The Precision Powerhouse

Proctor & Gambles Opte Precision Tool for skincare

P&G Beauty’s track record in tech-driven solutions includes the Opté Precision Skincare System, which uses imaging and printing technologies to detect and correct imperfections. For CES 2025, P&G is expected to unveil innovations that merge precision care with advanced technology, such as:

  • Smart beauty tools that deliver professional-level results at home

  • AI-powered devices for diagnostics and treatment personalization

These advancements not only save time but also provide affordable luxury—bringing salon-level precision into everyday routines.


3. Amorepacific: Tradition Meets Innovation

South Korean beauty tech leader Amorepacific has seamlessly integrated technology into skincare, with standout innovations like customizable 3D-printed facial masks and smart beauty devices. At CES 2025, attendees can expect:

  • Personalized skincare tools that analyze and address individual needs

  • Smart devices that monitor skin hydration, UV exposure, and stress levels

Amorepacific’s commitment to tailored solutions aligns perfectly with consumer demands for products that reflect their unique lifestyles.


4. Shiseido: Data-Driven Beauty Solutions

Shiseido has long blended tradition and innovation, with tools like the Optune, which uses AI to deliver personalized skincare regimens. At CES 2025, Shiseido is expected to showcase:

  • AI-driven beauty devices that adapt to real-time skin changes

  • Innovations that merge health and beauty, emphasizing skin health alongside aesthetics

These solutions reflect a shift toward holistic beauty—combining cutting-edge tech with self-care.


5. L’Occitane: Where Nature Meets Technology

Known for its emphasis on natural ingredients, L’Occitane has ventured into AI-powered tools that analyze skin conditions and recommend products. At CES 2025, the brand is likely to present:

  • Technologies that blend sustainability with personalization

  • Virtual tools for efficient product trials and reduced sample waste

L’Occitane's focus on eco-friendly beauty tech meets consumer demands for both personalization and environmental consciousness.


The Broader Impact of Beauty Tech on Consumers

The rise of beauty tech is far more than a trend—it’s a societal shift that empowers consumers, particularly women, through innovative solutions:

  • Personalization: AI and AR tools provide tailored product recommendations and virtual try-ons, ensuring beauty products meet individual needs. Apps analyzing skin health or shade matching help women find solutions that genuinely work for them.

  • Accessibility: At-home beauty devices, such as LED masks and smart skincare tools, deliver professional results without the expense or inconvenience of salon visits.

  • Inclusivity: AI tools now address diverse skin tones, offering more inclusive products that serve all consumers.

  • Efficiency: Smart devices streamline routines, offering real-time diagnostics and recommendations to optimize results.

From boosting confidence to promoting sustainability, beauty tech is transforming personal care into an empowering, efficient, and inclusive experience.


CES: Championing Women in Tech

The Female Quotient's Equality Lounge - CES, levels up with programming for Women in Tech each year.

CES is not just a showcase of innovation; it has become a platform for women in technology. Over the last three years, CES has made strides to promote diversity and inclusion:

  • Female Speakers: Women accounted for 22% of keynote speakers in 2022, with continued growth into 2023 and 2024. Influential female leaders are driving conversations in tech, including beauty innovation.

  • Startup Recognition: The Eureka Park Startup Showcase has seen a notable increase in female-founded companies, particularly in beauty and wellness tech.

  • Networking Opportunities: Events like "Women in Tech Happy Hour" and mentorship breakfasts foster professional growth and connections among female tech leaders.

Programming such as The Female Quotient's (The FQ) Equality Lounge®—a space dedicated to advancing gender equality and fostering conscious leadership drive new awareness and recognition for females in tech year over year. At CES 2025, The FQ's Equality Lounge is set to host a series of impactful events aimed at uniting leaders and driving meaningful change.

Equality Lounge® at CES 2025

Scheduled for January 7-8, 2025, the Equality Lounge® will be located at the ARIA Hotel's Cathedrale Restaurant. This gathering serves as a hub for leaders across sectors to engage in transformative conversations, build relationships, and participate in experiential activations, all centered on closing the gender gap in technology.

These initiatives ensure that CES is not only inclusive but also highlights industries—like beauty tech—that prioritize female consumers and leaders.


Why CES 2025 Matters for Beauty Tech

The convergence of beauty and technology represents a perfect fusion of innovation and consumer demand. It reflects deeper trends in:

  • Sustainability: Technologies like AI-optimized product use and virtual try-ons reduce waste and environmental impact.

  • Health and Wellness: Many beauty tech innovations now intersect with wellness, offering tools that improve skin health, monitor stress, or even assist with hormonal balance.

  • Global Accessibility: Beauty tech is democratizing access to high-quality solutions, making premium care available to emerging markets.


CES 2025: Where Beauty Tech Meets the Future

CES 2025 stands as a testament to how technology can transform even the most personal aspects of life. With L’Oréal, P&G Beauty, Amorepacific, Shiseido, and L’Occitane leading the charge, beauty tech will undoubtedly be one of the show’s hottest highlights.

For tech enthusiasts, beauty professionals, and everyday consumers alike, the expected innovations promise a future that is smarter, more inclusive, and tailored to individual needs.


CES continues its trajectory in bridging industries and demographics, proving that technology is not just about gadgets—it’s about improving lives. As the number one platform for beauty tech, it gives this rapidly developing market its rightful place alongside traditional technology —and the future of beauty has never looked brighter.


Brought to you by: Tech Deck Magazine: Covering the intersection of technology, lifestyle, and innovation.

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